Privacy policy

At NW Footwear, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, contact us, or otherwise interact with our services.

By using our website, you acknowledge that you have read this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information when you interact with our website or purchase products from us.

Personal Information: Your name, billing address, delivery address, email address, and telephone number.

Order Information: Details about the products you purchase, your order history, and information necessary to process and fulfil your orders.

Payment Information: Payment-related information necessary to complete your purchase. Payments may be processed by third-party payment providers. We do not intend to store full payment card numbers or security codes on our own systems.

Technical Information: Information such as your IP address, browser type, device information, operating system, and website usage data, where collected.

Communication Information: Information you provide when contacting our customer service team, submitting an enquiry, or providing feedback.

2. How We Use Your Information

We may use your personal information to:

  • Process and fulfil orders.

  • Arrange delivery of purchased products.

  • Process payments, refunds, returns, and exchanges.

  • Respond to customer enquiries and provide customer support.

  • Send essential order confirmations and service-related communications.

  • Maintain and improve our website, products, and customer experience.

  • Detect and prevent fraud, unauthorised transactions, and other unlawful activities.

  • Meet applicable legal, tax, accounting, and regulatory obligations.

  • Send marketing communications where permitted by law and, where required, with your consent.

We will only use your personal information for purposes that are lawful and compatible with the reasons for which it was collected.

3. Legal Basis for Processing

Under UK data protection law, we rely on one or more of the following legal bases when processing personal information:

Contractual Necessity: To process your order, arrange delivery, handle returns, and provide the products or services you request.

Legal Obligation: To comply with applicable laws, tax requirements, accounting obligations, and lawful requests from authorities.

Legitimate Interests: To operate our business, improve our website, protect against fraud, and manage customer relationships, provided these interests do not override your rights and freedoms.

Consent: Where required, including for certain marketing communications and non-essential cookies or similar technologies.

You may withdraw consent at any time where processing is based on consent. This does not affect the lawfulness of processing carried out before withdrawal.

4. How We Share Your Information

We may share relevant personal information with trusted third parties where necessary to operate our business and provide our services. These may include:

  • Payment service providers to process transactions.

  • Delivery and fulfilment partners to deliver orders.

  • Website hosting and e-commerce service providers.

  • Customer support and communication service providers.

  • Website analytics and advertising providers, where applicable.

  • Professional advisers, auditors, insurers, and legal representatives.

  • Government authorities or law enforcement agencies where legally required.

We only share information that is reasonably necessary for the relevant purpose. We do not sell your personal information to third parties.

Third-party providers may process information in accordance with their own privacy policies and contractual obligations.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to ensure the website functions correctly, remember preferences, understand website usage, and support marketing activities where applicable.

Strictly necessary cookies may be used where required to provide the services you request. Non-essential cookies, including certain analytics and advertising cookies, will only be used with your consent where required by law.

You can manage your cookie preferences through the cookie settings available on our website, where provided. You may also adjust your browser settings to manage cookies, although disabling certain cookies may affect website functionality.

6. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including processing orders, providing customer support, resolving disputes, preventing fraud, and meeting legal obligations.

Order, transaction, and accounting records may need to be retained for applicable statutory periods. When information is no longer required, we will take reasonable steps to delete it or anonymise it securely.

Retention periods may vary depending on the type of information and the reason it was collected.

7. Data Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of electronic storage or internet transmission is completely secure. Although we take reasonable precautions, we cannot guarantee absolute security.

You should also take care to protect your personal information when using online services.

8. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take steps required by applicable data protection law to ensure that appropriate safeguards are in place. These may include adequacy regulations, approved contractual safeguards, or other lawful transfer mechanisms.

9. Your Privacy Rights

Depending on the circumstances and applicable law, you may have the right to:

  • Request access to the personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of your personal information where legally applicable.

  • Request restriction of certain processing activities.

  • Object to processing based on legitimate interests.

  • Request the transfer of certain personal information to you or another organisation.

  • Withdraw consent where processing is based on consent.

  • Object to direct marketing at any time.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

To exercise your rights, please contact us using the details provided below. We may need to verify your identity before responding to certain requests.

10. Marketing Communications

We may send promotional emails or other marketing communications where permitted by applicable law.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the message or by contacting us directly.

Even if you opt out of marketing communications, we may still send essential service messages relating to your orders, transactions, or other necessary business matters.

11. Children's Privacy

NW Footwear sells clothing and footwear intended for children, but our website is intended to be used by adults making purchases on behalf of children.

We do not knowingly seek to collect personal information directly from children without an appropriate lawful basis and safeguards. If you believe a child has provided personal information inappropriately, please contact us so that we can review the matter.

12. Third-Party Websites

Our website may contain links to third-party websites or services. These websites operate independently and may have their own privacy policies and practices.

We are not responsible for the privacy, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, legal obligations, or data protection requirements.

Any updates will be published on this page, together with the revised last-updated date. We encourage you to review this page periodically.

14. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how your personal information is handled, please contact NW Footwear by emailing help@nwfootwear.shop, calling +44 1924 439049, or writing to us at 41 Clarence Avenue, London, SW4 8LF, United Kingdom.